Independent actuaries AKG increase Novia's Financial Strength Rating
A belated Happy New Year to you all.
We were delighted to receive an increase in our Financial Strength Rating to 'strong' from the independent actuaries AKG this week, a real achievement for the business and a clear signal that it is the viability of the business plan and the strength of the proposition rather than the size of the platform that is the key indicator for IFAs when selecting their platform of choice. It is my view that in order to have a successful, sustainable and profitable business you need low margins, cutting edge technology as well as a strong service solution, all of which our platform offers to our IFAs. The market is now clearly moving away from simply using size as a definition of financial strength.
Our achievement is even more marked when you consider that Novia launched to market just three years ago and we are all aware that the last few years have seen unprecedented market turbulence with a number of players backing out of the market. Our outsourcing business Novia Investment Services continues to flourish and provide our client with the platform solution required for its desired target market. We have a number of exciting developments in the pipeline for the coming months so watch this space! Thank you for your support throughout 2011 and we look forward to continuing to develop and grow the Novia platform in 2012.